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Ozzy Series Helps MTV Top VH1
One man largely symbolizes the divergent fortunes of sister stations MTV and VH1. Can you believe it’s Ozzy Osbourne? MTV has him, and the reality sitcom starring the frazzled heavy-metal legend and his family has become the kind of water-cooler hit that cable executives only dream of. “The Osbournes” has helped MTV build the biggest audience in its history. VH1 doesn’t have him. It doesn’t have much of anything else that people are talking about, and that’s reflected in sinking ratings and management uncertainty over the future. The two Viacom-owned companies are racing in opposite directions. “Things seem to be… Read more »