It might be April Fools’ Day, but Build-A-Bear Workshop isn’t playing with their new April 1 drop. After teasing a new animal in March, the toy store officially shared that they are selling an Emo Axolotl toy. And sadly, it’s so real that it sold out almost immediately.
The toy store took to social media saying, “UPDATE: ATTENTION EMO KIDS! This little Emo Axo is now sold out in both US and UK! We tried to play you for a fool… Don’t get all emotional on us, though. We might not actually be building a band, but we’ve built an Emo Axo that’s his own frontman, and it’s not a phase! Get your little paws on this limited edition April Fool’s furry friend before it disappears.”
In fact, the Emo Axo is such a scene animal, they are on BearSpace and hope to meet Bearard Way of My Cuddly Friendship. (I think the real Gerard Way would approve.)
Build-A-Bear also tapped Kyle Gordon to create an emo track for the drop. Emo Axo comes with a black and white checked hoodie and a signature black side bang. Additionally, the brand changed their logo for the day, adding a black bang swoop to its mascot Bearamy.
According to the US website, the product sold out fast, at $44.50 each. However, the Emo Axo is already listed on sites such as eBay for $200+. So, if you really want to get your hands on this Build-A-Bear limited-edition plush, there are ways.
While the brand did say that, “Once he’s gone, he’s gone…” the outpouring of love and massive online queue to get one proves that maybe a second drop is needed.
