The Brooklyn-based indie artist, PRONOUN has made her return with a brand new single, “SLAP ME IN THE FACE” today. Accompanied with a music video inspired by one of PRONOUN’s favorite movie scenes, it is quite lovely to have her back after nearly two years. PRONOUN is the alias of Alyse Vellturo, and her last release was 2021’s OMG I MADE IT. The EP boasted popular indie-pop tracks like “I’M RIGHT BACK IN IT” and “I WANNA DIE BUT I CAN’T (CUZ I GOTTA KEEP LIVING).” This new song has everything we love from PRONOUN. “SLAP ME IN THE FACE” is reminiscent in sound to the likes of The 1975 or Tegan and Sara, but showcases Vellturo’s iconic knack for cheeky, clever lyricism.
She spoke on the new song, sharing, “SLAP ME IN THE FACE is about a crazy night in with someone that turned into an internal joke of what if the world was literally fucking you. It’s about wanting a better situation but giving in and getting stuck in a moment where everything doesn’t feel horrible. This song poured out of me in one sitting; written, recorded, and produced in one day. The songs I feel the most about, always seem to come this way.”
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The music video is simple, yet effective. Watch PRONOUN get constantly pounded by red dodgeballs while giving her best attempt at singing and playing guitar. She shared, “Given the title, I always imagined getting somehow slapped in the face in slow motion,” Vellturo says. “When putting a mood board together for the new PRONOUN era I was reminded of one of my favorite scenes in a movie.”
“I <3 Huckabees is a film I could watch everyday until the end of time and discover a new easter egg. At one point Mark Wahlberg and Jason Schwartzmen end up on a log in the park together taking turns thwacking each other in the face with a red rubber ball until they feel a moment of nothingness. They call it “the ball thing”. It fit how I was feeling perfectly when making this song. From that moment I knew it needed to be me standing in a studio getting absolutely destroyed with red dodgeballs.”
PRONOUN recently dropped the dates for a headlining tour and you can purchase tickets here. Check out the music video for “SLAP ME IN THE FACE” below along with the full list of upcoming shows!
Upcoming PRONOUN Tour Dates:
- August 20 – Keene, NH – Nova Arts ^
- August 22 – Boston, MA – Deep Cuts *
- August 23 – Rochester, NY – Montage Music Hall ^
- August 24 – Albany, NY – Empire Underground ^
- August 25 – Burlington, VT – Higher Ground ^
- August 26- Portland, ME – Portland House of Music ^
- August 29 – New York, NY – Heaven Can Wait *
- November 12 – Syracuse, NY – Song & Dance ^
- November 13 – Jameston, NY – Skatepark ^
- November 16 – Columbia, MO – Rose Music Hall ^
- November 17 – Omaha, NE – Reverb ^
- 11/18 – Wichita, KS – Wave ^
- 11/19 – Colorado Springs, CO – Black Sheep ^
*PRONOUN Headline
^supporting Slothrust
