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A commercial titled “Performance,” the first fruit of Britney Spears’ global marketing pact with Pepsi, will debut online via Yahoo! Sunday (March 25), at 6 p.m. ET, two hours before its broadcast premiere during the Academy Awards on ABC. Set in a Pepsi bottling plant, the clip features Spears singing the now familiar “Joy Of Pepsi” jingle, as well as a cameo by former senator Bob Dole. Taking the idea of a commercial premiere to another level, beginning March 20, Yahoo! Broadcast will offer behind-the-scenes footage of the commercial shoot, a 15-second “teaser” preview, and Spears’ diary documenting the making… Read more »

‘N Sync have enlisted the galaxy’s hottest producers, the Neptunes, for their follow-up to No Strings Attached, tentatively set for a June release. The quintet is in a New York studio this week with the Virginia-based production duo, which has worked with rappers Mystikal, Jay-Z and Ol’ Dirty Bastard, R&B diva Kelis and pop-rockers No Doubt. ‘N Syncers Justin Timberlake and Chris Kirkpatrick recently said the album will dip into such genres as electronica, hard R&B, “straight-up dance music” and even country. The boys, who have already recorded material in Orlando, Florida, and Los Angeles, have said they hoped to… Read more »

The Irish government moved on Tuesday to fast-track new regulations on the licensing of outdoor rock concerts after tickets for a gig by Irish band U2 sold out in record time, to the anger of disappointed fans. Tickets for the concert, to be held outside Dublin on August 25, were snapped up in 45 minutes at the weekend resulting in furious scenes and a police presence as thwarted fans, many of whom had queued overnight, refused to disperse. Promoters want to stage a second U2 concert at the same venue – in the grounds of Slane Castle in County Meath… Read more »

Sulky Depeche Mode fans finally have something to smile about – the seminal synth-pop trio are launching a North American tour beginning June 15. The band – singer Dave Gahan and keyboardists Andrew Fletcher and Martin Gore – will embark on its first road trip in more than three years to support May’s Exciter, kicking things off in Montreal and winding through the United States before wrapping up August 14 in Los Angeles. Produced by Mark Bell, best known for his work on Bj—rk’s Homogenic (1997) and Selmasongs (2000), Exciter is the band’s first studio album since 1997’s Ultra. “Dream… Read more »

The Red Hot Chili Peppers are in a charitable mood, as the band has agreed to perform at a pair of benefit shows next month – one in Los Angeles, the other in New York. The Chili Peppers will join Neil Young and Crazy Horse and Thelonious Monster for a March 1 concert at the Hollywood Palladium to raise money for an ailing substance abuse counselor. Perry Farrell will DJ the event, dubbed “A Night for Gloria,” and proceeds from the show will be donated to Gloria Scott, whom organizers credit with having “helped thousands of souls in Los Angeles”… Read more »

Britney Spears is set to graduate to the big time. Like Michael Jackson and Ray Charles before her, the teen pop queen has signed a reported multi-million dollar deal with Pepsi-Cola, according to Reuters. Although details were not disclosed, Spears’ deal with the second largest soft drink company (Coke is No. 1) is said to be one of its largest endorsement deals ever with an entertainer. The deal includes global sponsorship and advertising, as well as a co-sponsorship of Spears’ upcoming world tour. The first television spot is expected to grace television screens during the 73rd Annual Academy Awards on… Read more »