McDonald's Teams With Justin on Worldwide 'i'm lovin' it' Campaign
McDonald’s is loving Justin Timberlake as part of its new marketing appeal to today’s customers, culture and lifestyles. The Golden Arches has announced a multi- tiered international partnership with this superstar tied to McDonald’s unprecedented worldwide brand campaign, “i’m lovin’ it,” launching in more than 100 countries beginning this month. “Justin Timberlake is perfect for the McDonald’s brand and our ‘i’m lovin’ it’ campaign, which is all about connecting with our customers in fresh, modern, relevant ways,” said Larry Light, McDonald’s Executive Vice President and Global Chief Marketing Officer. “As one of music’s hottest young stars, Justin Timberlake is absolutely… Read more »