Video remixers use Pepsi ad to attack Apple and RIAA
Just as sound bites get reworked into tunes that multiply over the Internet – Remember all the songs based on Howard Dean’s yelp? – a widely seen TV ad is getting the hack-and-slash treatment. The target is Pepsi’s current promotion giving away 100 million free song downloads from Apple’s iTunes Music Store. The company promises one in three bottlecaps on certain Pepsi products carries a code for a free iTunes download. Pepsi is airing a 45-second spot featuring 16 crestfallen music downloaders who have been sued by – and settled lawsuits with – the record industry for illegally snagging songs… Read more »
