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Record labels follow Disney into "tween" market
Faced with a protracted sales slump, record labels are now tapping into the tween scene, after Walt Disney Co. has become the unlikely hitmaker of the year with chart toppers like “Hannah Montana” and “High School Musical.” “A lot of entertainment companies are trying to figure out how to replicate Disney’s formula and crack the tween code since it’s one of the market’s few sweet spots,” said entertainment lawyer Fred Goldring. After mostly ignoring tweens, kids aged 6 to 12, music labels from Sony BMG Music to Warner Music Group and EMI Group Plc are now signing or distributing tween… Read more »