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Britney Spears Signs Worldwide Marketing Deal With Skechers
Britney Spears has signed an exclusive worldwide licensing agreement with Skechers USA Footwear Company to appear in advertising for the company’s 4 Wheelers roller-skate line. Under the terms of the three-year agreement, Skechers will have the right to advertise and sell a Spears collection of 4 Wheelers and skate accessories in the United States and throughout the world. The 4 Wheelers license continues the Manhattan Beach, California-based company’s successful relationship with Spears, which began with an agreement to endorse and promote Skechers athletic footwear in international print ads from January 2001 through June 2002. Skechers CEO and chairman of the… Read more »