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Twilight of the Goths? Hot Topic Stores Get Makeover
Times are tough for the bangs-‘n’-guyliner set. Leading practitioners Marilyn Manson and My Chemical Romance are feuding, everyone is being labeled “emo” (and subsequently besieged by laughably uninformed nightly news reports), and Pete Wentz is dating Jessica Simpson’s sister. And now, as if things couldn’t get any worse, spooky-ooky outlet Hot Topic is ditching “dark and foreboding” for “lighter and brighter” in an attempt to halt a three-year slide in sales. “The desire is not to make the store ‘not gothic-y,’ it’s merely to reflect what’s going on in the music scene. Our store design has always reflected the music… Read more »