Tyler Perry has partnered with Viacom’s BET Plus to “Stream Black Culture Anytime, Anywhere, Finally” beginning fall, 2019. The subscription streaming service will roll out with 1,000 hours of content at launch with Perry’s entire library of movies and television programming, including the popular “Madea” franchise. BET’s programming vault of audience favorites will be available alongside new series by both Perry and producer Will Packer, as well as the brand new series “The First Wives Club”. BET Plus is set apart from the torrent of branded streaming platforms arriving this fall, as it provides culture-specific programming the underserved black audience, who are the top consumers of VOD services.
In a statement to Variety, Tyler Perry had this to say about his partnership with BET Plus: “In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume,” Perry said. “On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent.” Viewers can look forward to a variety of entertainment from the network who has always provided a platform for black culture and creativity. BET Plus is an exciting addition to streaming services coming in Fall 2019.