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Tony Hawk Gets 'on Board' to Promote Teen Reading

Teens may be giving Tony Hawk’s new video game rave reviews, but a review of their favorite book could land them face time with the man himself.

Teens between the ages of 12-18 have until the end of April to submit an entry in the national “Get on Board and Read @ your library” program, sponsored by the American Library Association (ALA) and Dean Foods, marketer and distributor of HERSHEY(R)’S Milks and MilkShakes. The grand prize is a trip to meet Hawk at a stop on his 2004 Boom Boom Huck Jam Tour, an arena show featuring top action sports stars, plus other great prizes for runners-up.

To enter, teens need to read a book and create an entry on the message of the book and why it’s meaningful to them. Entries can be essays or “creative” entries, such as a painting, poem, collage or video. Teens also have the option to work in a group with their friends or by themselves and need to have their local school or public librarian sponsor them in the program.

All of the information about how to get involved, including an entry form and official rules, is available at www.hersheysmilk.com/getonboard. Teens are also encouraged to visit their local school or public library for recommended reads.

All entries must be postmarked by April 23.

“The chance to meet Tony Hawk is obviously a great incentive to get teens interested in the program. The good news is that they’ll have fun reading along the way – and have a chance to see all the great things available at their library,” said ALA Executive Director Keith Michael Fiels.

Submitting an entry can also make teens eligible to win one of six runner- up prizes. Prizes include Tony Hawk skateboards, copies of Hawk’s book, “Hawk: Occupation: Skateboarder,” and a one-month’s supply of HERSHEY(R)’S Milks and MilkShakes.

Dean Foods is a founding partner in the ALA’s Campaign for America’s Libraries, a multi-year public education campaign to showcase the value libraries and librarians in the 21st century.

For more information on the campaign, visit the American Library Association Web site at www.ala.org.

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