Canada is turning to rock ‘n roll to help revive its tourism industry, hard hit by the SARS outbreak and a mad cow disease scare earlier this year.
The Rolling Stones and a host of fellow rockers – including former ‘N Sync singer Justin Timberlake and groups AC/DC and Rush – have been recruited to give a daylong concert on Wednesday.
Organizers hope the concert will lure up to a half million people to Toronto, where two springtime SARS outbreaks devastated the convention and tourism industry.
The Stones’ Mick Jagger promised that the Toronto concert would be unforgettable:
“We are so excited about coming to Toronto to play in front of such a huge number of people, with such an incredible lineup of talented singers and musicians,” Jagger told The Associated Press. “It’s going to be a great day for all of us and one we’ll never forget.”