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Pressplay Gives Early Tracks

Digital-music subscription service Pressplay will offer subscribers access to exclusive new online tracks to stream or download from forthcoming albums well in advance of their release on CD, the company said Wednesday.

The first material for the program, which will offer songs from both established and developing artists, will come from upcoming work by Bon Jovi, LL Cool J, Nine Days and Natalie Cole. Once the albums are out, users will also be able to transfer the selected tracks to a portable device and burn them onto a recordable CD.

Separately, Pressplay is set to announce Thursday that its service will be offered as a preinstalled option on the latest version of Microsoft’s Windows Media Player software. Service will also adopt the newly revamped Windows Media Player 9 streaming technology, which is expected to significantly reduce buffering delays for music streams.

Pressplay, launched last year, is co-owned by Vivendi Universal and Sony Corp.

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