MeasureCast today announced that Internet radio stations measured by the company streamed more hours of news, talk, and entertainment programming during the week of September 17 than ever before-this after three consecutive weeks of slight declines in the total number of hours streamed by on-line broadcasters.
The growing popularity of streaming radio caused the MeasureCast Internet Radio Index to jump 11 percent (Index at 238) during the week of Sept. 17 to Sept. 23. The previous all-time high (Index at 229), occurred during the week ending Aug. 26. Internet radio listening has more than doubled since January.
London-based terrestrial broadcasters jazzfm and Virgin Radio finished the week one and two respectively in the weekly MeasureCast Top 25 list of streaming radio stations. For the week, 15 stations experienced an increase in the total time spent listening (TTSL) to their programming, and 19 broadcasters attracted larger online audiences. Twelve finishers were Internet-only stations, including Top 25 newcomer, XACT Radio (www.xactradio.com).
