idobi Billboard In Times Square

By | April 28, 2021 at 4:00 PM

We’ve hit the Big Apple, baby! For the rest of the week you can view idobi’s motion billboard on the Nasdaq building in Times Square. It’s a stunning animation featuring all three of our stations. It’s pretty wild to have a billboard in THE Times Square. 

And this is just the start. We’ll be rolling out more campaigns this month and, phew, was it a ton of hard work! The best part about seeing it all come to life is to say that all the conceptualizing, copywriting, art direction, and planning were done by the team in-house: Sherin Nicole, Alex Bear, and me (Aud Lew). 

Shoutout to our chief marketing officer (CMO) Sherin for being at the helm for the entire project and making sure every aspect of this looked beautiful. 

Times Square “alternative is your soundscape” Credits:

Sherin Nicole, art director, creative director, writer

Alex Bear / Aud Lew, editors, project managers

Eli Ritter / Julee Rene, designers

Jamal Sullivan, motion designer, animator

Music: “Famous” by Between You & Me