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BMG To Supply Music Content For Comverse Advanced Mobile Music Solution

Comverse and BMG Europe today announced an agreement for BMG to supply both international & local music content for Comverse’s VoiCD advanced mobile music solution.

This agreement represents the collaboration of two leading players in their respective industries, to build a complete and comprehensive music solution that will provide premium value to telecom service providers. Visit Comverse at the Mobile Entertainment Event in London on April 9-10, 2002, Booths 7 & 9.

This cooperation combines the technology and music worlds and opens a new distribution channel for the music industry. BMG is one of the first of the major labels to distribute its content in a reliable and secure way over mobile networks. With this agreement, Comverse will be delivering BMG high quality content to mobile users. This innovative concept will enable operators to launch a content rich music portal service to their subscribers, providing a source for increased revenues.

BMG has a diverse portfolio of artists that are suitable for many different market segments, ranging from Elvis Presley to Whitney Houston, Carlos Santana, Christina Aguilera, and Pink to Sarah Brightman, Arthur Rubinstein and James Gallaway, many of whom will be featured on the VoiCD service. This extraordinary variety enables age and preference segmentation ranging from youth to adults, and rock-n-roll to classical.

Christophe Waignier, Senior Vice President, Finance, IS&T and European Services, BMG Europe, stated, “BMG Europe is delighted to have entered into this agreement with Comverse. This is the first, exciting, step for us towards the exploitation of our rich catalogue of recordings using mobile technology. We are confident that both Comverse and BMG will benefit greatly from our alliance.”

Zeev Bregman, Chief Executive Officer of Comverse, stated, “BMG is a world-leading label, and we are confident that joining forces with them will be the basis for significant opportunities. We are committed to providing a cutting-edge content delivery system geared towards generating immediate revenues. We are uniquely positioned to bring a large array of content to telecom networks. We are confident that our superior technology combined with world-class content will position us as a market leader.”

VoiCD is a content delivery solution over telecom networks and offers a highly comprehensive solution for the distribution of music over networks. VoiCD is a music engine within the Comverse open IP-based modular platform designed to incorporate best of breed third-party applications including: conferencing (chat), games, and entertainment. The Comverse VoiCD advanced mobile music solution provides high-quality music storage, royalty management, statistical and reporting tools and supports local regulations. This comprehensive solution features a carrier-grade, network-accessible content management system for creating and delivering content-triggered applications.

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