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BMG set to mine several catalogs for Heritage label

BMG Entertainment has formed BMG Heritage, a label to maximize the music group’s catalog repertoire from BMG-owned Arista Records, Buddha Records, RCA, RGL, Windham Hill and Private Music. BMG Heritage will launch Jan. 1.

Alex Miller will head BMG Heritage as senior vp. He will report to Pete Jones, president and CEO of BMG Distribution and BMG Associated Labels.

Miller most recently was senior vp worldwide marketing at RCA Victor Group. He joined BMG in 1998 to helm its catalog reissues label, Buddha Records, which will become an imprint of BMG Heritage.

BMG Heritage will focus on previously unreleased works and the development of catalog series. There also are plans to release co-branded albums with third parties, including television campaigns.

The label will represent catalog works by such artists as Elvis Presley, Aretha Franklin, John Denver, Alan Jackson, Lou Reed, Willie Nelson, Harry Belafonte and Patti Smith.

The BMG Heritage staff also consists of vp sales Tom O’Flynn, who was vp at BMG Distribution’s field operations; senior director of marketing and media Mandana Eigdah; director of A&R and product development Rob Santos; and director of marketing and product management John Hudson. Eigdah, Santos and Hudson also come to BMG Heritage from Buddha Records.