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ARTISTdirect Launches Urban Promotion Department, Names Greg Powell VP

In the first of a series of significant hires to build up the Urban Promotion department, Greg Powell has been named Vice President, Urban Promotion for ARTISTdirect Records, it was announced today by Marc Benesch, Executive Vice President, Promotion for the label.

Powell will be based in the Company’s Los Angeles offices, and assumes his new position immediately.

“I worked with Greg at Priority,” commented Benesch, “and his ability to develop new artists at the street level, in the clubs, and moving on to the mix shows, combined with his knowledge of timing as to when to impact radio, is second to none. We’re very fortunate to have him.”

A ten-year veteran in record promotions, Powell spent three years at Priority Records as Senior National Director of Urban Promotion. While there, he worked Platinum artists such as Master P, Ice Cube, Snoop Dogg, and Lil’ Romeo, as well as the soundtrack for “Next Friday.”

Prior to that, he was with Jive Records in Dallas for eight years, first as Southwest Regional Manager, then as National Field Director of Urban Promotion, during which time he was involved with promoting R. Kelly, Joe, Too Short and E40. He started his career in 1990 at BMG in the marketing department.

“Coming to ARTISTdirect is an incredible opportunity for me,” commented Powell. “To be in on the ground floor of a company that has unlimited potential, as well as the talent and vision of Ted Field, Marc Benesch and the entire staff, is very exciting.”

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