Not even a week has passed since AOL Time Warner announced a deal with RealNetworks, Bertelsmann AG, and EMI to offer a digital audio subscription service, AOL and BMG have another thing in common: Bill Wilson.
Kevin Conroy and the AOL Music Group have announced that Wilson will take over as Head of Marketing, Label & Artist Relations. The newest member of the AOL Music team, Mr. Wilson will be responsible for managing AOL Music’s marketing activities as well as working with artists, managers, and record labels throughout the music industry. The addition of Wilson further solidifies the already strong bond between Bertelsmann and AOL, a business relationship that spans a number of years.
Wilson joins AOL from BMG where he was Senior Vice President, Worldwide Marketing for BMG Entertainment, responsible for managing marketing activities across BMG’s International, Priority, Partnership, and Online Marketing divisions. Wilson drove all aspects of the development of BMG artists’ marketing activities in 54 territories around the world through an integrated approach encompassing traditional and non-traditional methods.
AOL Music roster includes Spinner, a pioneer in personalized jukebox streaming and Nullsoft, the AOL division that invented Gnutella.