Prepare yourself for “Paradise,” the debut single from Seven Hours After Violet, which is the latest project of System Of A Down bassist Shavo Odadjian. The new single also marks the launch of Odadjian’s joint label venture, 1336 Records, in partnership with Sumerian Music Group.
“For the first time ever in my career, I just said, ‘As long as I love it, I don’t give a fuck what anybody else thinks,’ and that was extremely liberating,” Odadjian shares. “Seven Hours After Violet is the result. It’s my favorite thing I’ve done since System, and I can’t wait for the world to hear it.”
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After more than 30 years in the music industry, the legendary artist continuously evolves himself and the music he loves. He created 1336 Records to maintain creative freedom over Seven Hours After Violet and be able to bring other acts into the picture later on.
“After a first listen of Seven Hours After Violet and seeing who the metal group of Avengers he assembled around him to play in it, I knew it had to be on Sumerian,” Sumerian Records founder and CEO Ash Avildsen shares. “So I pursued it hard, and after one epic lunch together at the Sunset Marquis, Shavo and I were creative business partners ready to unleash the next great thing in heavy music together. I am humbled and honored he has chosen to team up with Sumerian to launch Seven Hours After Violet and 1336.”
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Avengers, supergroup, call it what you will. Plain and simple: Seven Hours After Violet is comprised of a slew of talented musicians including Taylor Barber (Left To Suffer) on vocals, Morgoth (Wings Of Plague) on guitar and production, Shavo Odadjian on bass, Alejandro Aranda (Scarypoolparty, American Idol) on guitar and backing vocals, and Josh Johnson (also of (Wings Of Plague) on drums.
“Paradise” is a dark and heavy yet opulent track. The music video sees the band in negative color, performing in what feels like a void. It’s a beautiful, psychedelic headrush. Vocalist Taylor Barber’s fierce growls send a gruesome chill down your spine on top of fiery, thumping instrumentals. Juxtaposed by a heavenly bridge that breathes easy before plunging back into the head-banging final chorus, the song is an absolute joyride, and you must watch the video to get the full experience.
