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idobi Billboard in Toronto’s Yonge-Dundas Square – Sing It Your Way: idobi Hosts Campaign

Be honest, we’ve all sung along to a song when we have no idea what the actual lyrics are. idobi Radio’s Sing It Your Way: idobi Hosts Campaign celebrates that feeling when the speakers are thumping, you’re dancing like no one’s watching, and you’re singing whatever sounds & feels right in the moment.

We took that feeling to Yonge-Dundas Square in Toronto and called on some of our hosts to rock out & rep everything idobi for a new billboard campaign! [photos below] Because we don’t care if you don’t know the words to all the songs we’re playing, so long as you’re listening to idobi Radio.

Catch our billboard in Yonge-Dundas Square in Toronto for the next few days and…

Don’t forget: Wrong lyrics are the best lyrics. Sing along on idobi.

“Sing It Your Way. Listen to idobi Radio” The Host Edition Credits:


Creative director: Sherin Nicole

Project managers: Alex Bear, Aud Lew

Video Director: Tommy Wooldridge 

Art Director/Photographer: Matty Vogel

MakeUp Artist: Nikki Carmela

Styling Assistant: Jamal East

Production Assistants: Nick Major, Jack Ryan

Motion designer: Jamal Sullivan


Bowie Jane

Katie Leclerc

Nick Major

Sasha Capelli 

Wesam Keesh

Yesod Williams

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