Be honest, we’ve all sung along to a song when we have no idea what the actual lyrics are. idobi Radio’s Sing It Your Way: idobi Hosts Campaign celebrates that feeling when the speakers are thumping, you’re dancing like no one’s watching, and you’re singing whatever sounds & feels right in the moment.
We took that feeling to Yonge-Dundas Square in Toronto and called on some of our hosts to rock out & rep everything idobi for a new billboard campaign! [photos below] Because we don’t care if you don’t know the words to all the songs we’re playing, so long as you’re listening to idobi Radio.
Catch our billboard in Yonge-Dundas Square in Toronto for the next few days and…
Don’t forget: Wrong lyrics are the best lyrics. Sing along on idobi.
“Sing It Your Way. Listen to idobi Radio” The Host Edition Credits:
THE CREATIVE TEAM
Creative director: Sherin Nicole
Project managers: Alex Bear, Aud Lew
Video Director: Tommy Wooldridge
Art Director/Photographer: Matty Vogel
MakeUp Artist: Nikki Carmela
Styling Assistant: Jamal East
Production Assistants: Nick Major, Jack Ryan
Motion designer: Jamal Sullivan