Liquid Death is back at it again. The tongue-in-cheek water brand, known for its creative marketing strategies, just dropped the compilation of the summer. Greatest Hates Volume 3 is a 10-track collection of bangers with lyrics written entirely by the company’s internet haters. Juxtaposing their negative comments with 80s-inspired arrangements, the record is just as danceable as it is hilarious.
Marking Liquid Death’s third Greatest Hates compilation record, the brand invited artists such as Mark McGrath of Sugar Ray, Frank Iero of My Chemical Romance, and Kayleigh Goldsworthy to bring their hate comments to life through song. Skateboarding icon Tony Hawk even got in on the fun, performing on the opening track, “Worst Name For A Water Company.”
Liquid Death shared a snippet of his guest appearance on Instagram today, alongside fellow skateboarder Jason Ellis. The two boarders sing and laugh at each other’s vocal performances in the clip.
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To generate more buzz (and laughs), Liquid Death dropped a music video for the second track, “F**k Whoever Started This.” The scene opens with a Liquid Death can tied to a tree as pilgrims prepare to burn it at the stake. After a killer dance montage, a pizza delivery boy wearing the brand’s merchandise enters their party and inevitably meets his demise.
The music video comes with a satirical “Parental Advisory” written in the video’s description.
“The lyrics of this song were taken from real hate comments on social media,” the brand writes. “Also, we did not censor these comments because we feel it’s unfair to haters to water down their true passion and authentic voices.”
Fans can listen to the complete album on Spotify and Apple Music now. Or, they can preorder Liquid Death’s limited edition 12-inch hot pink vinyl directly through their website.
