*now playing*
 

News

idobi Billboard In Times Square

We’ve hit the Big Apple, baby! For the rest of the week you can view idobi’s motion billboard on the Nasdaq building in Times Square. It’s a stunning animation featuring all three of our stations. It’s pretty wild to have a billboard in THE Times Square. 

And this is just the start. We’ll be rolling out more campaigns this month and, phew, was it a ton of hard work! The best part about seeing it all come to life is to say that all the conceptualizing, copywriting, art direction, and planning were done by the team in-house: Sherin Nicole, Alex Bear, and me (Aud Lew). 

Shoutout to our chief marketing officer (CMO) Sherin for being at the helm for the entire project and making sure every aspect of this looked beautiful. 

Times Square “alternative is your soundscape” Credits:

Sherin Nicole, art director, creative director, writer

Alex Bear / Aud Lew, editors, project managers

Eli Ritter / Julee Rene, designers

Jamal Sullivan, motion designer, animator

Music: “Famous” by Between You & Me
 
COOKIE NOTICE
We utilize cookie technology to collect data regarding the number of visits a person has made to our site. This data is stored in aggregate form and is in no way singled out in an individual file. This information allows us to know what pages/sites are of interest to our users and what pages/sites may be of less interest. See more