In a heartfelt and perplexing post that has garnered endless support from fans and fellow musicians, Frank Iero, known for his work with L.S. Dunes, My Chemical Romance, and more, has expressed his disappointment and confusion towards Lego for demanding the takedown of L.S. Dunes music video for “Grey Veins.” Iero took to social media to address the matter, questioning why the iconic toy company would hinder his creative expression.
As a devoted Lego enthusiast, Iero recounts in his post the countless hours and significant investment he has poured into the world of Lego, from his childhood to now building with his son. In his post, he says,
“Dear Lego, why are you having your lawyers call my record label (Fantasy Records ) and demand we take down the L.S. Dunes music video we made for our song Grey Veins? As a card-carrying Lego VIP and lifelong creator and builder I am hurt and wildly confused. I have spent more hours than I can calculate, not to mention thousands upon thousands of dollars over the years, buying and building your sets as a child, a teenager, a semi-adult, and now as a dad who builds with his son. An eleven year old who loves Legos more than anyone I have ever met and even made us dedicate a room in our house to building them. My family and I have vacationed at Legoland and my other band has been voted into your Lego Ideas program by 10k supporters as a potential future build set.”
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He continues, “I love your company because you gave us bricks and taught us we didn’t have to accept the world as it was, we could see what was possible and build it ourselves. I have taken that inspiration and created a universe of my own and now you want to squash it, why? Let Creators Create. Have your people stop calling my people. Spread kindness, spread the creativity, spread the word. Leggo My Lego.”
The music video in question, “Grey Veins,” was created and released by Iero’s band, L.S. Dunes in early June. The video features a community of Lego people assisting the band as they battle a foreign monster to protect the town.
Iero’s post serves as an appeal to Lego to uphold its core values and not stifle creativity. Iero’s profound admiration for the company stems from the belief that Lego provides a platform for people to envision and construct their dreams, fostering a sense of limitless possibilities. In a world where creativity is vital, Iero has urged Lego to support artists and creators, encouraging them to let their imaginations flourish without constraint.
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At the time of the video release, Iero shared, “I’ve always said that if I couldn’t be in a band the only other thing I would want to do is to make monster movies. It’s been my dream ever since I was a little kid, and it was the thing my dad and I bonded over. From an early age, music and monsters is just something that went hand in hand for me. [Japanese film genre] Kaiju is something I have been fascinated by ever since I was a kid and I have always wanted to do an homage to that art form in a music video. I love that L.S. Dunes is such an open-minded and inspiring collective of artists that allowed me to chase that idea and make that dream a reality. ‘Grey Veins’ felt like the perfect song to pair with this concept and so when the time came I knew David and Allie at My Good Eye, our frequent collaborators, were the perfect match to bring this to fruition.”
At the time of this post, Lego has not responded publicly to Iero’s plea for the multi-billion dollar company to reconsider their approach against L.S. Dunes.
