Warner Bros. Records Turns to DG Systems Again for Digital Music Delivery

By | July 15, 2002 at 12:00 AM

Following the success of its secure and simultaneous digital distribution in early June of the Red Hot Chili Peppers’ long-awaited new single and title track “By The Way,” DG Systems, Inc. (Nasdaq: DGIT – News), announced today that Warner Bros. Records collaborated with DG Music for the simultaneous, digital delivery of all 15 songs from the Red Hot Chili Pepper’s (RHCP) latest album.

The distribution of one single from the RHCP album per day on 15 consecutive days by DG marks the first time that an entire album has been digitally delivered to radio stations through a private digital network.

From June 21 through July 5, over 140 radio stations in key markets nationwide simultaneously received one track per day from the Red Hot Chili Peppers’ new album “By The Way.” Distributing the tracks via DG Music’s secure network (which reaches approximately 7,500 radio stations) allowed Warner Brothers Records to control the timing of the release (each station received it at the same time), its airplay and quality while creating a focus on each of the songs from this highly anticipated album, which was released in stores on July 9.

Typically, music companies distribute new music on CDs or tapes via overnight couriers. With DG Systems’ proven and secure digital network, a music company eliminates the risk of early release, unreliable deliveries and pirated copies being distributed on the Internet. Radio stations have been benefiting from DG’s easy to use server platform for more than six years, thereby avoiding the problems associated with receiving and managing CDs and tapes.

“DG’s network delivered the benefits of speed, security, quality, control and efficiency when they handled the distribution the album’s title track, so it made great sense to use them for every song on the album” said Mike Rittberg, Vice President Rock Formats/Promotion of Warner Bros. Records. “DG’s extensive network ensures that all the key markets received the album simultaneously, and delivering the album digitally heightened awareness at the stations of the tracks, while ensuring that there was no risk of piracy prior to the album’s release.”

With DG Systems’ digital network, advertisements, music releases, public service announcements and news releases are transmitted directly to digital receivers in the stations, ensuring digital quality from production to broadcast. Advertising spots can be delivered in as little as an hour, allowing immediate response to changing market conditions and last-minute creative revisions. DG’s digital delivery offers record companies a unique way to promote artists and to increase initial airplay in each market.

Mark Dunn, Senior Vice President, Sales and Marketing, of DG Systems commented, “DG Music is gaining recognition in the music industry as a great way to get releases to the important radio market. We were delighted to work with Warner Brothers again to deliver all 15 album tracks based on our successful distribution of the Red Hot Chili Peppers single last month.”

Related Content