Sirius Debuts New Web Site

By | January 7, 2002 at 12:00 AM

Sirius Satellite Radio, the satellite radio broadcaster, today unveiled its redesigned web site, offering live streaming of its 60 commercial-free music channels. Created to serve as an interactive complement to Sirius’ broadcast programming, also features “customer command,” which allows consumers to subscribe and manage their Sirius accounts online and interact with customer service representatives 24 hours a day, seven days a week, via live chat and e-mail.

To listen to Sirius music on the site, visitors must first sign-up to become “Sirius Insiders.” In addition to listening to live streaming audio, Sirius Insiders can go “backstage” on their favorite channels and view interviews, photos and other exclusive content from in-studio sessions with great musical artists. To date, Sirius has compiled more than 180 live, in-studio performances and in excess of 700 interviews from diverse artists ranging from Tony Bennett to Gene Simmons to Moby. On the site, message boards allow Sirius Insiders to share news and thoughts on the music or anything that comes to mind with other members of the Sirius community and the company’s music programmers. And by joining channel communities, Sirius Insiders can stay informed about what’s happening on their favorite channels, including in-studio events and specials and exclusive news.

“Giving consumers a way to experience Sirius’ 60 original channels of commercial-free music will drive subscriptions to our service,” said Philip Pilla, Sirius’ Vice President, Consumer Marketing. “In addition, we’ve designed our web site to provide at-your-fingertips information about our company, to offer efficient customer service and to serve as an inclusive online community for music lovers.”

Sirius has chosen Microsoft Windows Media Technologies to stream its 60 live music channels. Windows Media offers Sirius Insiders industry-leading audio and video quality, industrial-strength security, and broad consumer reach.

“Sirius’ innovative services represent some the great new consumer experiences made possible by digital media technology,” said Jonathan Usher, group product manager, Windows Digital Media Division at Microsoft. “We are pleased that Sirius has chosen Windows Media to ensure their customers have the highest quality digital music on their PC.”

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