RadioCentral and About.com today announced the launch of the About Radio Network. RadioCentral will provide custom interactive radio programming for About’s website, which, according to a recent Jupiter Media Metrix report, is the #1 news and information site and 7th-largest web property on the Internet.
This new radio service has the potential to reach the more than 26 million users who visit the About Network. Jupiter Media Metrix also reports that About is one of 14 top online properties that control 60 percent of aggregate minutes spent online in the United States.
“Internet radio offers a powerful branding tool that enhances the user’s experience and extends the amount of time spent on site,” said Mark Josephson, general manager of About.com. “RadioCentral combines audio quality with a deep understanding of programming gained from years of radio industry experience. These qualities made RadioCentral the clear choice to develop the About Radio Network.”
“About.com is one of the biggest Internet success stories, known for innovation and building business models that make money,” said Eric Rhoads, president and CEO of RadioCentral. “Having About join our network of premium radio stations will help put RadioCentral over the top as a leader in online radio listening.”
RadioCentral also has worked with EarthLink and A&E Television Networks to create customized audio players branded to blend into those companies existing website design.