Radio Spurns Chasez's "Sex"

By | May 24, 2004 at 12:00 AM

JC Chasez has more reason to rue the day that his ‘N Sync mate Justin Timberlake exposed Janet Jackson’s right breast at the Super Bowl. The blossoming solo artist, who was banned from the Pro Bowl half-time show a week after “Nipplegate,” says radio stations are shunning his new single “All Day Long I Dream About Sex” because they are “terrified” of FCC fines.

“When I go to radio stations to visit, they’re like, ‘Oh, man, it’s just so tough right now with the FCC cracking down,'” says Chasez, who is currently touring the U.S. in support of his debut solo album, Schizophrenic. “They’re not playing [“All Day Long”] and I have to swallow my pride and go on the air because I have to get people to come to the shows.”

Jive Records released the single to radio on April 25th, but – with twelve commercial stations dropping it this week – only fourteen are now playing it, according to a source at industry trade Radio and Records. Jive has since released the Schizophrenic ballad “Build My World” as a single.

“The meaning of the song is that you want to have sex,” Chasez says of “All Day Long.” “It’s not even implying that you’re having sex. It’s equal to saying ‘hot for teacher.’ It’s getting out of hand if you can’t even talk about sex. I mean, Marvin Gaye’s ‘Sexual Healing’ is considered a classic. In my song, there are no four-letter words and I don’t talk about hurting anyone.”

Kansas City, Missouri’s WMXV is among the radio stations that have deleted the song from rotation. “We did pull the song but not because it said ‘sex,’ necessarily,” station music director Holly Clark says. “We consider ourselves a mom/daughter station, and we felt that [“All Day Long”] probably wasn’t something that moms would want their daughters to hear or that daughters would feel comfortable listening to around their moms.”

Chasez filmed a video for “All Day Long” with director Todd Kellstein (Bon Jovi) and producer Joseph Kahn (U2, Eminem), but he doesn’t expect it to receive much airplay. The clip, which features a cop and a pool boy among other characters, parodies porno movies. “The video’s clean,” he says, adding that a more risque version was cut for European audiences, “but MTV doesn’t want to put it in rotation unless it has radio spins, and radio stations aren’t gonna push a song as hard unless you have MTV playing the video. We all know how that works.”

A spokeswoman at MTV – which played the videos for “Some Girls (Dance With Women), Schizophrenic’s first single, and “Blowin’ Me Up (With Her Love),” Chasez’s contribution to the 2002 Drumline soundtrack – says the network has not even received the “All Day Long” video.

So does Chasez think he’s being targeted because of his association with Timberlake? After all, Britney Spears’ latest video depicts her slitting her wrists. “You know what, I don’t know,” he says. “Britney’s the biggest star in the world, so if anyone is going to get away with anything, it’s going to be her.”

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