Clear Channel Interactive has selected Equilibrium, an Internet infrastructure company, to help the company automate the creation and delivery of images to its Internet network.
Sites within Clear Channel Interactive’s network, which includes more than 1,000 local entertainment destinations, will use Equilibrium’s MediaRich services to give each affiliate radio station the ability to create its own unique web identity on a more frequent basis.
MediaRich is a fully automated image production system in which all the editing, optimization, and delivery functions of web posting occur at the server-level, saving time and labor resources. Clear Channel Interactive will be able to set up templates to rapidly perform all of the image processing functions normally done off-line by a team of resources. The company is relying on assurances from Equilibrium that by using MediaRich, projects that once took weeks or months can now be accomplished in minutes or days.
In a printed statement, Kevin Mayer, CEO of Clear Channel Internet said, “Developing and deploying rich content to America’s largest network of local entertainment Web sites can be a daunting task. Equilibrium’s MediaRich streamlines our image processing workflow, reducing production expenses and increasing our ability to provide site visitors with a fresh, entertaining online experience.”