Everywhere you look, it seems some pop diva has replicated herself so she’s the star of her clip several times over. Multiple versions are nothing new – Mariah and Madonna are old pros by now – but the idea has been spreading like a video virus, with Avril and others just the latest to be infected.
It got us to thinking – are they copying themselves or someone else?
Avril Lavigne’s “Girlfriend”
Avril Lavigne gets to have it both ways in her “Girlfriend” clip – she’s the nice girl and the mean girl. “The redhead is the girlfriend, and the brunette is the bratty one who tries to steal the boyfriend,” she explained. (The blonde is just regular Avril performing.) Sure, the brunet Avril knocks the redhead Avril into a port-a-potty and bonks her on the head with a golf ball, but she’s not that much of a brat – she’s only hurting herself.
Christina Aguilera’s “Candyman”
Like Avril, Christina Aguilera’s got three different hair colors in her latest video. Her “Candyman” girls are like a singing trio, along the lines of the Andrews Sisters, and are supposed to look like sisters. But within that, there’s some disturbing elements that make us wonder if there’s a multiple-personality issue going on . Just listen to how Christina explained to MTV News the differences between the three: “The brunette, she wanted to be naughty. She wanted to stir a little trouble. The redhead, she’s looking over at the blonde, and she’s got a little jealousy in her, like, ‘Why aren’t I singing the lead?’ And the blonde is, of course, my side … kinda sweet and sassy at the same time.” Kinda confusing too.
Ciara’s “Like a Boy”
Crossdressing – now that’s an entirely different issue. It’s one thing to try to imitiate yourself – or different aspects of yourself – but Ciara takes it to a new level when she expresses her masculine side in “Like a Boy” . Not that she’s lacking for any male companionship, since NFL star Reggie Bush makes a cameo, but Ciara had a point to make. “I’m a tomboy at heart, but I don’t go full-out like I did in this video,” she told MTV News. “I also wanted to take it a little bit further, saying, ‘Yo, I can rock it like this too.’ ”
The funniest multiple me moment? Before Mariah Carey had Mimi, there was Bianca. When poor, sweet, innocent Mariah tries to confront the evil Bianca about stealing her boyfriend (Jerry O’Connell) in her “Heartbreaker” video, the two end up in a bathroom brawl inspired by “Enter the Dragon.” That portion of the video itself was immediately a fan favorite, and from there, the floodgates opened.
Madonna’s “Die Another Day”
Madonna’s no multiple-version virgin – she destroyed her own ego, or so she sang, in “Die Another Day,” in which she expanded on her fencing-teacher cameo in the James Bond movie. While Madonna’s tortured in one room, two versions of herself – one in black, one in white – battle it out in a scene that riffs on past Bond movies, before the good Madonna kills the bad Madonna. Moral of the story? Nobody messes with Madonna – not even herself.
Kylie Minogue’s “Come Into My World”
In 2002, Kylie Minogue strolled around a city block in Paris over and over, with a new Kylie emerging from a store each time she made her way around. Or was it the old Kylie? It was a Michel Gondry-directed delight, tracing her path, watching Kylie drop stuff, only to have another Kylie pick it up, and have the two (then three, then four) swerve to avoid each other as they swung around street poles. Then again, Kylie was copying herself in yet another fashion, since she had a Kylie-clone theme in her 1997 clip “Did It Again.”
Gwen Stefani’s “What You Waiting For”
Gwen Stefani had an emotional crisis when she tried to do her first solo album, Love, Angel, Music, Baby, the insecurities of which were reflected in the lyrics and video for “What You Waiting For” . So as Stefani sang of her conflicted feelings in the form of a dialogue with herself, she reimagined that inner argument as an “Alice in Wonderland” dream, in which she was Alice, the Queen of Hearts, and Tweedledee and Tweedledum. One (more confident) Gwen would tell the other (more nervous) Gwen, “Take a chance, you might grow.” “You can tell I’m still having issues,” the singer said, “but the outcome has been so worth it.”
Ashlee Simpson’s “Shadow”
Remember when Ashlee Simpson tried to be like Jessica Simpson? We mean in her video for “Shadow.” Director Liz Friedlander depicted two different Ashlees who lived side by side – one blonde, one brunette – with the blonde’s world being pretty and happy and the brunette’s being, well, less so . “It’s like me against myself,” Simpson said, “kind of a facing-your-inner-demons kind of thing and things you battle with day to day.” Except the only demon depicted was, well, Jessica – when the blonde smashes a mirror to Ashlee’s horror. What does this really tell us about the Simpson family’s dynamic?
Jennifer Lopez’s “Get Right”
What the hell is going on in the “Get Right” video ? One Jennifer is DJing; one Jennifer is dancing alone, with her eyes closed, doing the same moves that another Jennifer is doing on a screen. Yet another Jennifer is also alone, but excited enough to dance on tables. One J. Lo is trying to order drinks from another J. Lo; one is comforting another J. Lo who is crying; one J. Lo waves to another – it’s like “Multiplicity” meets “Norbit.” Is this what Eddie Murphy has wrought? It all sounds a little schizophrenic to us, but don’t wrap Lopez in a straightjacket just yet.
Mandy Moore’s “Extraordinary”
Mandy Moore is going to top them all, since she’ll be no less than 120 versions of herself in her upcoming video for “Extraordinary,” which was shot earlier this month in Los Angeles. Her characters include a hippie chick, a rocker chick, a ’50s housewife and, strangely enough, Amelia Earhart. “She’s kind of the hero,” Moore explained. “She’s the Mandy that makes the move to jump off the tower and be extraordinary.” Could be an extraordinary disaster in the making – or just what Mandy needs to make a multiple comeback.