Ashlee Simpson-Wentz introduces new Reese’s candies

By | January 28, 2010 at 7:45 PM

HERSHEY, Pa.  — Ashlee Simpson-Wentz, who first achieved success in her music career with her “Pieces of Me,” celebrated another “Pieces” debut today as The Hershey Company adds its  Pieces Candies line.

Building off the success of the popular  Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including York, Almond Joy and  Hershey’s Special Dark. Fans lined up at Hershey’s Times Square store in New York City today for a chance to meet Simpson-Wentz and exchange wrappers from their favorite candy bars for free bags of the corresponding  Pieces Candies flavor.

The event kicks off a two-week  Pieces Wrapper Reward Program that invites consumers across the country to visit and mail in a full-size  Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond JoyCandy Bar or  Hershey’s Special Dark Dark Chocolate Bar wrapper in exchange for a coupon towards a free bag of the corresponding  Pieces flavor.

“I have always loved  Reese’s Pieces Candy and was excited to learn that bite-sized versions of  York, Almond Joy and Hershey’s Special Dark would be making their  Pieces Candies debut,” Simpson-Wentz said. “With my busy schedule, I am constantly on the go and  Pieces Candies are great for enjoying anytime.”

The new additions expand on the popularity of Reese’s Pieces Candy, which was first introduced in 1978 and subsequently took Hollywood by storm as it made its big screen debut in the 1982 film “E.T.  — The Extra-Terrestrial.”

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