HERSHEY, Pa.Â â€“ Ashlee Simpson-Wentz, who first achieved success in her music career with her â€œPieces of Me,â€ celebrated another â€œPiecesâ€ debut today as The Hershey Company adds itsÂ Pieces Candies line.
Building off the success of the popularÂ Reeseâ€™s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including York, Almond Joy andÂ Hersheyâ€™s Special Dark. Fans lined up at Hersheyâ€™s Times Square store in New York City today for a chance to meet Simpson-Wentz and exchange wrappers from their favorite candy bars for free bags of the correspondingÂ Pieces Candies flavor.
The event kicks off a two-weekÂ Pieces Wrapper Reward Program that invites consumers across the country to visit piecescandies.com and mail in a full-sizeÂ Reeseâ€™s Peanut Butter Cup, York Peppermint Pattie, Almond JoyCandy Bar orÂ Hersheyâ€™s Special Dark Dark Chocolate Bar wrapper in exchange for a coupon towards a free bag of the correspondingÂ Pieces flavor.
“I have always lovedÂ Reeseâ€™s Pieces Candy and was excited to learn that bite-sized versions ofÂ York, Almond Joy and Hersheyâ€™s Special Dark would be making theirÂ Pieces Candies debut,” Simpson-Wentz said. “With my busy schedule, I am constantly on the go andÂ Pieces Candies are great for enjoying anytime.”
The new additions expand on the popularity of Reeseâ€™s Pieces Candy, which was first introduced in 1978 and subsequently took Hollywood by storm as it made its big screen debut in the 1982 film â€œE.T.Â â€“ The Extra-Terrestrial.”