The companies will form the world's first bilingual pop punk station By Eleanor Grace | March 31, 2014 at 7:17 PM
Effective at midnight on April 1st, 2014, idobi Radio will officially become a proud member of the Telemundo family, making the internet station a division of NBCUniversal, Inc. Telemundo inked the deal with idobi Network for $8.6 million, including an option to develop a reality series based on idobiâ€™s day-to-day operations.
This strategic acquisition is designed to serve the growing Latin-American population. Some experts predict that by the year 2035 95% of all Americans will be bilingual, with Spanish being the nation’s main language. In a move to capitalize on this ever-growing market, idobi Radio will become the world’s first bilingual pop-punk radio station, broadcasting in both English and Spanish.
A sample of the new idobi Radio lineup:
Telemundo executives and idobi Radio management plan to launch a campaign inviting all current idobi Radio listeners to download the Duolino app for their iOS device. Both companies hope their audience will begin learning Spanish and continue listening to idobiâ€™s lineup of â€œNew musicâ€”Unfilteredâ€ uninterrupted.