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Online Music Services Don't Impress Insiders
Welcome to 2002: The Year of the Living Dangerously. For the record labels that is. The major labels took their sweet time and finally rolled out Pressplay and MusicNet, online music subscription services, as 2001 came to an end. The reaction thus far has been, in a word, blah. And the reaction I am talking about is not coming from consumers, it is coming from inside the industry. “The services are useless right now,” one major label executive told me. “Unless we crush file-swapping, we’ll fail online. And if that happens the industry will have to rethink its strategy beginning… Read more »