Kid Rock's Sidekick In Spotlight
Pudgy and shy, 13-year-old Matt Shafer had an outlet in rap but few to really share it with – until a chance day he saw Bob Ritchie work the deejay’s turntable. “Wickie-wickie-wickie,” was how the skinny, smug 16-year-old Ritchie scratched records during a deejay contest, his baseball cap’s visor flipped up and a rapper’s clock dangling from his neck. The showman did his thing backward, even upside down. “Everything about him was cool – the way he dressed, the way he talked. I admired him, looked up to him. He was kind of like an older brother to me,” Shafer… Read more »
