Tipping Point For MP3s
The scope of a yearlong download promotion planned between Pepsi and Amazon, Billboard has learned, is among several developments forcing further consideration by Warner Music Group (WMG) and Sony BMG Music Entertainment to follow EMI and Universal Music Group’s lead in distributing music in the MP3 format. News of the Pepsi promotion, which is expected to be announced Feb. 3 during the Super Bowl, coincides with an ultimatum from Wal-Mart asking major labels to supply walmart.com with their music in MP3, sources say. Labels, meanwhile, say they have been watching the success of an MP3 test UMG began in August;… Read more »