iTunes Will Trump Cellular Music On-Demand Service
London – The new Strategy Analytics Wireless Internet Applications report, “Mobile Music on Demand Goes Centre Stage at Vodafone 3G-But Service Concept Questionable,” recognizes that mobile operators will struggle to generate volume sales of music through their new Music on Demand (MMoD) services, and alternative strategies are needed for success. Strategy Analytics predicts that these services will be generating $2 billion per year, compared with $57 billion for SMS, by 2009. Over the past six months, mobile network operators, including Vodafone, Orange and O2, have set up digital music retail stores, which allow their customers to download full music tracks… Read more »
