Radio stations keying in to text-message promotions
It’s happened to everyone. You’re cruising in your car, cranking the tunes, when the radio DJ announces a promotion awarding tickets for a sold-out show to the first fan who correctly answers a trivia question. Answer in hand, you call in, only to get a busy signal — again, again and again. Soon, that scenario will be as antiquated as dial knobs on TVs. Radio stations nationwide slowly are incorporating mobile text-messaging systems that let listeners respond to promotional campaigns, request songs and interact with advertisers from the keypad of their mobile phone. For radio station operators, it’s not only… Read more »