Nickelodeon Forming Label With Jive Records
Children’s television network Nickelodeon is partnering with Jive Records – home of teen pop sensations ‘N Sync, Backstreet Boys, and Britney Spears – to create Nick Records. “Music plays a vibrant part in the lives of our audience,” said Albie Hecht, president of Nickelodeon’s film and entertainment departments. “We are excited to launch a record label that will once again put Nickelodeon in the leadership position in entertainment for kids and tweens.” Cross-promotion will be a key theme for Nick Records; one of its artists, Nick Cannon, will star in his own series for the Nickelodeon network this fall, and… Read more »