News
Pepsi Gives Away Downloads
Pepsi has a new affiliation with a hot, rising music star. But this time, Apple Computer’s iTunes is shoving aside the likes of Britney Spears and Beyonce. The soft-drink giant plans to give away 100 million downloads from iTunes next year and plug the service in a Super Bowl commercial. The relationship between Pepsi and Apple – the brainchild of Interscope chief executive Jimmy Iovine – is an effort to drive consumer interest in the iTunes service, which is now available for Windows-based computers. The offer kicks off Feb. 1 with the Super Bowl ad, and it will run until… Read more »