News
EMI.com relaunches as music discovery lab
After several months of open rumors, EMI has relaunched its flagship web site as a music discovery destination. While direct purchase will be enabled soon, the real purpose of the site is voyeuristic. The company wants to watch and learn as consumers search for, discover, enjoy and purchase music from the EMI roster. “It will help us gain even more knowledge about consumers’ preferences,” says EMI exec Alex Haar. “Those insights will be invaluable to our artists, helping them respond to fans in a more relevant way. This is the beginning of a longer term experiment.” … Read more »