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SFX Announces Kellogg As Sponsor Of Backstreet Boys Black & Blue Summer 2001 Tour
Kellogg’s ® Pop-Tarts ® toaster pastries have signed on as the Presenting Sponsor of the SFX-produced Backstreet Boys “Black & Blue Summer Tour,” granting Kellogg USA an array of marketing and on-site promotional benefits. The second leg of Backstreet Boys North American tour will kick off June 8 in the their hometown of Orlando and hit 45 cities before concluding August 31 in Dallas. Backstreet Boys have been on the road in support of the eight-times platinum Black & Blue CD since January 22, performing an array of sold-out and critically acclaimed shows in the U.S. and South America. “The… Read more »