News
truth Gets Ready to Hit the Road for the Fourth Consecutive Year
truth(r) is preparing to reach out to hundreds of thousands of teens this summer to continue to shed light on the marketing and manufacturing tactics of the tobacco industry. This year’s grassroots initiative will travel across the country with the most popular summer tours ranging from the mainstream to the culturally diverse, including: Lollapalooza, Hot Import Nights, And 1 Mix Tape Tour and Vans Warped Tour(r). The initiative will start July 5th and will conclude August 16th. More than 20 truth(r) crew members will participate in the program, traveling with trademark orange state-of-the-art truth(r) trucks rigged with DJ decks, video… Read more »