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Apple's iPod ads are the new music-star makers
Nick Haley took just 30 minutes to pluck the Brazilian band CSS from obscurity and hurl it into the national spotlight. In September, Haley paired the band’s dance-pop song “Music is My Hot, Hot Sex” with his 30-second amateur video, displaying the capabilities of Apple’s new iPod Touch. The video ends with the lyrics, “My music is where I’d like you to touch.” “I was like, ‘This song is too perfect,’ ” said Haley, 18, by phone from the University of Leeds in England, where he studies politics. “It’s punchy, loud, fast and naughty.” Marketers at Apple headquarters in Cupertino… Read more »