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Live Nation Launches New Program To Support Touring Artists
Your favorite touring artists and bands have a lot of expenses on the road. From merch cuts to van expenses, gas, and food—it can be challenging for up-and-coming acts to sustain themselves on longer treks due to financial strains. Now, Live Nation hopes to mitigate these struggles with its “On The Road Again” program. Named after the iconic Willie Nelson song, Live Nation’s new program aims to support bands and their crews by eliminating merch cuts, offering travel stipends to bands playing Live Nation venues, and bonuses to local tour promoters and behind-the-scenes staff who make the show happen. The… Read more »
