Original
SXSW 2015 Diary: A Subculture in Search of a Subculture
Thursday, March 19th I flew into South by Southwest this afternoon. Tonight, I strode 6th Street. amid the scene here in Austin. I felt a tension between, and within, the musicians, attendees, and the city. The dichotomy is an inclination toward indie values, opposed by the gravitation of commercialism. I realize this as I happen on IFC’s Fairgrounds, which features a music stage, interactive attractions such as a Velcro wall, and food trucks and a beer stand. It’s like a festival within a festival and it is a microcosm of SXSW. It’s an insular fantasy realm manifested by marketers and… Read more »