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AOL To Use Material Girl To Woo New Subscribers
New subscribers to AOL Time Warner Inc.’s flagship Internet service in the United States will have the first crack at scoring tickets to pop diva Madonna’s first world tour in 8 years. In yet another cross-promotion effort to market the company’s traditional media assets, which include music artists such as Eric Clapton and Faith Hill and movies like “The Perfect Storm,” AOL said it will offer new subscribers a chance to buy tickets to Madonna’s world tour on May 6 – before tickets go on sale to the general public about a week later. Web surfers will be able to… Read more »