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Warner Responsible For LP Hitting Net Months Before Release
Even when adopting the most drastic measures, record labels seem helpless to prevent albums from surfacing online before their release dates. So now one label is taking the “if you can’t beat ’em, join ’em” approach. Four months before the debut album by New York trio the Secret Machines hits stores, Reprise Records, a Warner Bros. subsidiary, is making it available for sale online. In a campaign tied to Reprise’s online marketing campaign, the label is trying to make sure fans have a legal way of acquiring new music they hear about on the Internet. “[When] there’s no legal alternative,… Read more »