British alt-rock band The 1975 have premiered a new video for their next single, “Girls,” and, well, it’s pretty hilarious – you can watch it below. It’s from their debut self-titled album, and they’re currently on a US tour in support of that album. Dates can be found here. You can read a quote from vocalist Matty Healy below as well, discussing the artistic direction the band took when crafting the video.
httpvh://www.youtube.com/watch?v=QkubQCI4Fxo
“When we released our last video (Sex), people really reacted to the fact that it was in colour. There was a lot of conjecture and talk surrounding it – due to the fact that it was an unexpected stylistic change. It was brought to our attention that certain people thought we were ‘conforming to a record companies wishes’ along with other expected and unexpected clichés. Obviously this couldn’t be further from the truth, we are lucky enough to be surrounded by a group of individuals whose mantra centers on facilitating our creative wishes, we found the whole idea of us being told what to do fascinating. The story of the band who suffer at the hands of a record label shortly after a delirious rise is a tale as old as time. So we kinda wanted to make a tongue in cheek video about it. Twinned with our love of 80’s pop, it’s innocence, grandiosity and conceptual ideas in music videos – we wanted to make a video about a record label’s attempt at enforced conformity. We got our mate Adam down to a studio in Los Angeles at the start of our USA tour, got 4 models and made a video about us not wanting to make a video.”
