Cleveland’s Rock and Roll Hall of Fame and Museum, a not-for-profit educational facility, and United Stations Radio Networks, an independent leader in the network radio programming business, today announced that they had joined forces to create nationally distributed radio programs.
The partnership calls for the development of at least one regularly scheduled radio project to commence later this year, and within that agreement, United Stations has been granted the right to act as “The Official Radio Network” for The Rock and Roll Hall of Fame and Museum. United Stations will be responsible for co-creating original long and short-form programming in keeping with the Museum’s mission of celebrating the history of rock and roll with the public. Terry Stewart, The Rock and Roll Hall of Fame and Museum’s President and CEO and Nicholas J. Verbitsky, United Stations President and CEO made this joint announcement today.
“We are very excited about our new partnership with United Stations. The company has a proven track record in the network radio business for their vision and creative direction. This association also furthers the Museum’s educational outreach and visibility into the thriving medium of radio,” remarked Stewart.
The Rock and Roll Hall of Fame and Museum is the world’s first museum dedicated to the preservation, interpretation and celebration of the history of rock and roll music. Designed by internationally renowned architect I.M. Pei, the 150,000 square foot facility in downtown Cleveland’s North Coast Harbor, provides dynamic interactive exhibits, intimate performance spaces and presents a rotation of artifact and costume displays from the museum’s permanent collection. Exhibits showcase specific eras, styles and milestones as well as highlight the many facets of rock and roll’s evolution.
“It is a pleasure to be partnering with our friends at the Rock and Roll Hall of Fame and Museum. Interest in music and its colorful history increases every year for listeners of all ages, and no organization embodies the spirit of that history better than The Rock and Roll Hall of Fame and Museum. This is really a thrill, and we’re only at the beginning of our association,” noted Verbitsky.
United Stations and The Rock and Roll Hall of Fame previously collaborated on a limited-run music series in 1997. United Stations distributed and marketed The Psychedelic Era, which aired in conjunction with the Museum’s “I Wanna Take You Higher” exhibit that same year. The radio series, jointly produced by the Museum, United Stations and Ben Manilla Productions, provided a behind-the-scenes look at the music, culture and politics that shaped the late 1960s.
United Stations Radio Networks, Inc., is the nation’s largest independently owned and operated radio network. The company currently distributes and produces several format specific services to over 3000 rated radio stations across the country, including Adult Contemporary, Album Rock, Contemporary Hit, Country, Oldies, Smooth Jazz, Urban and Talk. The New York based company was founded in 1994 by radio pioneers Dick Clark and Nick Verbitsky.
