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Nicole Richie is not Joel Madden's diamond girl

Joel Madden isn’t giving girlfriend Nicole Richie diamonds for Christmas.

Believe it or not, the Good Charlotte rocker insists, the fabulously fashionable former reality-TV star is completely OK with that.

“I have no clue right now what I’m getting her, but I think it’s going to have to be creative,” Madden told me earlier today. “She appreciates more of the creative rather than something like a diamond. She’s not really into diamonds.”

As for baby daughter Harlow, who turns 1 on Jan. 11, Santa’s going to be earth-friendly. “Nicole is very organic, so probably a lot of organic toys like wooden blocks,” Madden said.

Keep reading for more on their Christmas plans, plus why Madden is really into feet these days…

They’re planning on having a low-key holiday with family and friends at home in Los Angeles. In fact, Madden said he’s turned down many offers to deejay out-of-town New Year’s parties. “I’d have to bring Nicole and the baby, so it would have to be a pretty amazing deal for me to leave,” he said. “I deejay all the time, but New Year’s is one of those things where I want to be with my family.”

Christmas and 2009 aren’t the only celebrations happening for the Madden clan right now.

Madden and his brother Benji are throwing a party tomorrow night at their DCMA clothing store in L.A. to launch their debut footwear line, K-DCMA.

The line, produced in conjunction with K-Swiss, is just a natural progression of building their streetwear brand. The slip-on and laced sneakers feature their signature designs of skulls and graffiti. “We have some of the best graffiti artists in the world,” Madden said. “We have all sorts of people who have been involved in helping design for our company. It’s more of a collaborative, collective effort.”

DCMA doesn’t come with Hollywood prices. “Everything’s at a good price point where everybody can afford it,” Madden boasted. “Kids can actually afford the stuff and enjoy it.”

But don’t look for Richie to be sportin’ the goods. “She loves DCMA, but it’s not her style,” Madden said with a laugh. “We’ll leave the heels to Christian Louboutin”

Accessories like bookbags may be next for DCMA.

How about a fragrance? Madden laughed, “Uh, maybe a body spray.”

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